How to reduce bounce rate of blog

 

How to reduce bounce rate of blog

 

Hello Readers, Today in this post we will learn how to reduce the bounce rate of your blog. Bounce rate is considered a major problem in Blogging and SEO. If your articles are not good enough and you are not able to engage your readers with your content then your blog will suffer with a higher bounce rate. Search Engines like Google does not like the blogs with higher bounce rates and it may result into a poor SEO optimization. Later in this article we will discover what exactly the bounce rate is and how you can recover your blog from high bounce rates.

What is bounce rate?

In general, the percentage of all the one page visits to your blog is known as Bounce rate. If a user enters your site/blog on a particular page and leave it at the same page then it will contribute to increase the bounce rate of your blog. It is a serious problem for every blogger but you can recover from it and we will explore how we can do that.

Before we discuss about how we can reduce the bounce rate, we shall see what are the main reasons for higher bounce rate?

Cause of higher bounce rate:

• Poor Content
• Page Load time
• Annoying ads
• External links
• Lack of Internal links
• Bad Navigation and many more.

I have mentioned a few but very important factors that contribute to a higher bounce rate. Now we shall see how we can recover from higher bounce rates.

How to reduce bounce rate?

Now that you know your enemies, we will have to fight with them. There are many strategies that can help you fighting higher bounce rates and help you to reduce bounce rate of your blog, we are going to discuss the most important ones in this article:

Quality Content:

The biggest problem with many blogs is poor content. You should be able to write quality blog posts to engage you online readers with your content. Your articles should be complete in all senses. You should use images and videos to explain your content. Quality content will increase your readership and help you to reduce your blog's bounce rate.

Frequent Writing:

You should set the frequency of your articles and stick with it. Bounce rate gets higher on those days when you do not post anything on your blog. It is very important from the prospective of Search engines as well as your readers.

Post Summary:

I have seen many bloggers who does not use the post summary and display the full posts on their homepage. This is really a bad blogging practice and you should avoid that. You should display only the introductory paragraph with one image on the homepage and rest of the post at the posts page. It will reduce the bounce rate to a great extend.

Internal Linking:

Internal linking is a term used for the hyperlinks that refers to some content or post within your blog. You must use internal linking in your articles because it is very important in blogging and seo optimization. If you mention your old articles links in your new ones, it will let your readers to go through them. Internal linking will help your old articles getting a new life and help you to reduce the bounce rate of your blogs.

External links:

You should avoid using too many external links in your articles. If you are required to mention external links in your blog then open them in new tab.

Related posts:

You can display related posts at the end of your article. There are many widgets that you can use to display such content. It will let your readers to read the articles that are closely related to the current article and help you to reduce the blog's bounce rate.

Page Load time:

You should minimize the page loading time of your blog. It can significantly reduce the bounce rate of your blog. Avoid using pop-up/pop-under and other annoying ads. You should use fast loading blogger templates and avoid using flash content.

Popular Posts:

You can showcase 3-5 popular posts in your blog sidebar and title it something like "Trending Now". You can easily add a popular posts widget from blogger layout menu. The main motive is to engage the users with your content and this widget will surely help you.

I have mentioned some important methods above that will help you reduce the bounce rate of your blog. If you are a serious blogger then you should apply these methods. If I missed any important method above, please mention it in the comment section. I will update them in this article.

You should check out our blogging and seo optimization section for more articles like this. It will surely improve your blogging experience.

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